Redefine the way technology consulting companies generate the leads

BlueProc
Jul 22, 2020
2 min read

Updated: Nov 19, 2021

Is it time to change decades-old approaches that the technology consulting firms followed? Should this change make companies invest in innovation rather than the approaches? the change is drastic and the change is every day! this makes business development a complicated theory. Do classical methods generates leads? How do the new generation companies partner with tech-focused consulting firms? The digital transformation and fast-moving technology adaptation give an edge to heavily equipped professional service businesses.

There are two challenges observed in this sector. How we connect and how we provide cost-effectively and quality modern-day technology services. Firms have to reduce the cost to meet the competition. On the other hand, the cost of new technology services, training or hiring the staff, and the marketing cost to reach the target customer are rasing. To win the bid and competition, companies must balance the cost. How to balance is a big topic of its own. However, the most favorable game plan to win the deal is by reducing the overhead costs. The next question is, which overhead cost can be reduced to be in the competition. From many discussions, it has been observed that the business development cost is one of the major components which directly influence the offer prices. Without the business development and marketing team, a company can't survive. However, a cost-effective solution can be derived if the companies take advantage of collaborative platforms like BlueProc for lead generation.

It is easy to Generate Lead in BlueProc

BlueProc offers a multichannel, multifunctional approach for both Procurement and Promotional needs. The time to recognize the need to change the ways that the technology consulting firms business model. Many of these changes don’t reflect new ideas but rather the approaches.